The deployment of a commercial service is a process that requires investment and risks that must be analyzed accordingly, in order to guarantee returns on the project. The in-depth preliminary study of alternatives and economic, technical or operational variables is not only necessary, but indispensable.
The team at MCVALNERA has completed several projects geared towards the evaluation of the optimal choices for the development of a new venture. Successful examples of these analysis are activities initiated by Macario Fernández Alonso during his time at the Port of A Coruña, such as the launch of container traffics in the port facilities, or the Port of Santander, where he established a connection with Rotterdam that was a selected as an exemplification of best practices by the Shortsea Promotion Centre Holland.
Among the recent projects undertaken by MCVALNERA are the action plans for the interpretation of the perspectives of the services in the port of a specific area and the preliminary studies and reports for the establishment of a regular route, which includes exhaustive competitor analyses and analysis of the demand that can be captured, in order to study the feasibility of the several route alternatives considered.